After the arrival of Serie A in the crypto world with the NFTs of the cup final, the Australian Open also landed in the metaverse with a party on Decentraland and a collection of NFTs. The two absolute innovations for the tennis world were announced last Thursday, making Australian Open the first Grand Slam on the blockchain.
In particular, the Australian Open will publish a collection of 6.776 NFTs, each corresponding to one of the most interesting actions that have occurred on the tennis courts in Melbourne. Among the available NFTs there will be all the winning pitches of the 600 Grand Slam games, along with several other “memorable” actions scattered throughout the competition.
Buying an NFT from the series will also receive a video with the video of the full action and virtual merchandise of the Australian Open, which will most likely be wearable on the Metaverse. For example, the project manager Ridley Plummer explained that every NFT will generate a different tennis ball, which can be used on the Metaverse: jokingly, Plummer said that “We probably went too far, But that’s what we signed for!”
All NFTs in the collection will have a base price of 0.067 ETH, equal to approximately 350 Dollars, while those who manage to grab an NFT of the official championship matches will receive their own tennis ball even in physical format
Finally, the Australian Open will also be broadcast on Decentraland, through a Decentraland party that will last from 17 January until the end of the competition, on 21 February. Fans who will follow the Metaverso event will also be able to register for particular competitions to win virtual prizes that are not better specified. According to Plummer, “we will create a warm and welcoming climate, typical of Australian summer, via the computer screen.”
The arrival of the Australian Open on the Metaverse demonstrates the close collaboration between the world of sport and blockchain: for example, just a few weeks ago, Crypto.com bought the Los Angeles Lakers stadium.