Fan Tokens make football clubs rich. According to BBC reports, on the basis of an analysis commissioned by some researchers, fans would spend around 306 million euros in digital tokens. To date, 24 European football clubs have launched their tokens or are considering the market.
Referring only to Serie A, there are Inter, Milan, Juventus, Rome, Naples, Bologna and Lazio. In most cases, they are virtual coins to be purchased on the main platforms, with variable value depending on demand. Juventus announced its token a few years ago, while later it was the turn of Inter with the Fan Token on Socios who went sold out in a few minutes.
Manchester City has ridden the fashion of the NFT moment, and apparently Milan would also aim to do the same.
Associates, where most tokens are sold, confirmed to the BBC that they had reported sales of 270-300 million Dollars (between 240 and 265 million Euro) through its application, but did not specify what types of revenues reported the Some analyses conducted by the BBC, however, report that the Fan Token of Lazio are those that have reported the largest revenues, for 115 million Euro.
The token of the Biancoeleste club, together with Real Madrid, is the one that lost the most value since the launch (70%), while those of Inter and Trabzonspor have grown more than the value of Bitcoin.
The portfolio of tokens of the 13 best clubs exceeds 1.7 billion Euro.
This summer it has emerged that Lionel Messi will also be paid with Fan Token by the PSG: this is an absolute first.