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Ios 15 Today Asks Users For Consent To Enable Custom Ads

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Less than a month after the launch of the public beta of iOS 15, Apple has started explicitly asking users for consent to enable custom ads on their Apple ID. If the feature was enabled as default before, an additional privacy protection measure now appears.

According to 9to5Mac, now iOS 15 users can finally decide whether to target ads on their Apple signed device, thanks to the pop-up warning you can find in the screenshot below

This screen clearly explains what the activation of personalized advertisements entails: for those who do not know, it allows the App Store and Apple News to show the user applications, products and services that might be of interest, using data such as purchases in stores Introduced this notice is therefore a wise move for Tim Cook’s company, as it protects consumer privacy.

Another reason behind this measure is the antitrust cases that Apple is facing because of insufficient information on the processing of personal data of users, as stated in the latest antitrust complaint in France. In other words, it is plausible that there is increasing pressure from the competent authorities to apply for the approval of personalized advertisements. However, users themselves will benefit from this.

While remaining in the Apple universe, the Apple Watch Series 7 and the possible measurement of blood pressure have recently been mentioned.

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